The "dieHO-Galerie“ was designed to be a cooperative gallery that brings artists and their audience together, presents contemporary art in exhibitions tailored to suit its members’ artistic tastes and feelings and offers space for the presentation and implementation of young, courageous and good new ideas.

The gallery belongs to a non-profit association and therefore does not aim to make money, but instead gives the revenue from its exhibition sales exclusively to the exhibiting artist who has made the sale in question.