Besides answering media inquiries, the Press Office also organises attends interviews. The team is also responsible for organising and hosting press conferences and on-site meetings. In addition to this, it informs the population of Magdeburg directly and provides various digital channels for this. It coordinates the www.magdeburg.de website and controls the city’s social media feeds on Facebook, Twitter and YouTube. The team members collect inquiries from citizens that reach the city administration via various channels and answer them with the help of the specialist departments, offices and in-house companies of the State Capital.
In addition to this, the Press and public relations team is responsible for preparing for and documenting appointments for the Lord Mayor, by writing speeches for various occasions and introductions for books, brochures and other printed materials on his behalf and documenting his appointments in content and photographs and presenting them to the public.
Not least, the press office manages internal communication of the administrative staff and ensures compliance with graphical requirements of the urban umbrella brand campaign “Magdeburg – city of Otto”.